Fuel · Combustível barato, no seu caminho

BrandCenter

Logo, colour, type and components for a marketplace app that puts cheap fuel on your route, built from the original identity board and UI screens.

● Brand center v1 · 2026
5Brand colours
4×9Colour ramps
2Typefaces
2App icons
Fuel logo
Fuel app screens
02 · Foundations

Five dots, one gradient.

The board lists five brand colours. Green and cyan grow into nine-step ramps; the wordmark gradient becomes a token of its own.

Brand

Green#00E193--fuel-green-500Primary action · pins
Cyan#00B1D2--fuel-cyan-500Links · info · route line
Orange#FFA928--fuel-orange-500Promo · alerts

Surfaces

Ink#002D33--fuel-ink-900Dark screens · text
Deep#003E50--fuel-deep-800Headers · sheets
Map#E7EDF5--fuel-map-100Map canvas
White#FFFFFF--fuel-whiteCards · light screens

Gradients (derived)

Brand · wordmark#53E681 to #16DD99
Action · pill buttons#00E193 to #53E681

Ramps · 100 to 900 (derived)

Primary · Green--fuel-green-500 #00E193
100
200
300
400
500
600
700
800
900
Info · Cyan--fuel-cyan-500 #00B1D2
100
200
300
400
500
600
700
800
900
Highlight · Orange--fuel-orange-500 #FFA928
100
200
300
400
500
600
700
800
900
Surface · Deep--fuel-deep-500 #003E50
100
200
300
400
500
600
700
800
900

Steps 100–400 mix the base with white; 600–900 with Ink.

03 · Foundations

Raleway for voice, Montserrat for data.

Aa
Raleway Light
Raleway Regular
Raleway Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 · MONTSERRAT LIGHT

Raleway (Black and Regular) and Montserrat (Light and caps) are the two faces shown on the original board.

Para onde você vai?
display
Raleway 800 · 40/44
Configurações da Conta
title
Raleway 300 · 26/32
Combustível barato, no seu caminho.
subtitle
Raleway 700 · 18/26
Encontre o posto mais barato em cada trecho da sua rota.
body
Raleway 400 · 15/22
Adicionar veículo
label
Montserrat 600 · 12 · caps
R$ 5,49
price
Montserrat 300 · 34/36

Space · 4 pt grid

1 · 4
2 · 8
3 · 12
4 · 16
6 · 24

Radius

8
14
20
pill

Elevation

card-1
card-2
sheet
04 · Components

Built from the screens.

Buttons

EntrarCadastre-se
primary: action gradient · pill 46 · Ink label
secondary: 2 px Ink outline

Dark field

Usuário
joao@email.com
Senha
••••••••
on Ink screens · radius 6

Search pill

Para onde você vai?
floats over the map · action gradient · shadow 0 10 22 green

Profile header

João PereiraChevrolet Onix
Deep surface · avatar 44 · radius 18

Vehicle list

Chevrolet OnixPrincipal
Honda CityReserva
ADICIONAR VEÍCULO

Menu · toggle · tags

PromoRota

Map pins

avatar shield · station shield · radius via clip-path
05 · In context

The system, on the original screens.

Fuel app screens1234
1
Primary buttonaction gradient · pill
2
Search pill“Para onde você vai?”
3
Map canvasfuel-map-100 · avatar pin
4
Profile headerdeep surface · avatar
06 · Tokens & accessibility

Tokens in code, contrast on paper.

:root {
  /* colour · the five brand dots */
  --fuel-ink-900: #002D33;     --fuel-deep-800: #003E50;
  --fuel-green-500: #00E193; --fuel-cyan-500: #00B1D2;
  --fuel-orange-500: #FFA928;

  /* colour · derived */
  --fuel-green-800: #007C5D; --fuel-haze-600: #4D7A7F;
  --fuel-map-100: #E7EDF5;
  --fuel-gradient-brand: linear-gradient(180deg, #53E681, #16DD99);   /* wordmark */
  --fuel-gradient-action: linear-gradient(90deg, #00E193, #53E681);  /* pill buttons */

  /* type */
  --fuel-font-display: "Raleway", system-ui, sans-serif;
  --fuel-font-ui: "Montserrat", system-ui, sans-serif;

  /* shape */
  --fuel-radius-card: 20px; --fuel-radius-pill: 999px;
  --fuel-shadow-card: 0 10px 28px rgba(0, 45, 51, .16);
}
What the audit says. White text on Green is 1.7:1. Labels on green use Ink (8.6:1). Small green text on light surfaces uses Green 800.

Contrast audit · WCAG 2.1

Aa
Ink on GreenPrimary button label
8.6:1AAA
Aa
White on GreenAvoid for text
1.7:1Fail
Aa
White on DeepApp bar, settings header
11.6:1AAA
Aa
Green on InkWordmark on dark
8.6:1AAA
Aa
Ink on CyanInfo chips, toggles
5.8:1AA
Aa
Ink on OrangePromo tag
7.7:1AAA
Aa
Green 800 on WhiteGreen text on light
5.2:1AA
Aa
Haze on WhiteSecondary text
4.8:1AA